Electric utilities are in the business of selling electrons. But these days they are promoting conservation and asking customers not to buy as much of their product. Is going Green purely an altruistic move? Actually, it's also good business strategy. --by Carrie Barnett

When it comes to a pandemic flu outbreak, some of the most vulnerable people are the 2.5 million residents of the nation’s 18,000 residential care (nursing home) facilities. A team of researchers is figuring out what interventions offer the best protection at various levels of outbreak. --by Skip Derra

Clarinetist Robert Spring is quick to dispel the myth that musicians are born into their talent. During one of his early auditions the instructor actually stopped him and said, "Boy, you're not very good." But Spring was determined. Today he is an endowed professor of music who has performed on six continents. His audiences respond as if they are watching a rock star. --by Sheilah Britton  

When the Phoenix Mars spacecraft reached the Red Planet, fields of giant boulders threatened to destroy the lander on touchdown. ASU Mars researchers helped guide the lander to a safe, boulder-free spot using the Thermal Emissions Imaging System (THEMIS).

A male jumping spider guards his mate in this photo taken by an ASU researcher.

Direct democracy is all about asking the public to decide which programs are worthy of funding and which are not. But Daniel Sarewitz says this is an absurd way to fund science. --by Nicholas Gerbis

So you want to build a better baseball player. How do you proceed? Maybe you'd combine the hitting eye of Alex Rodriguez with the fielding range of Derek Jeter. ASU robotics expert Tom Sugar is building a better ballplayer with a four-wheel drive transmission and a camera with a zoom lens. --by Skip Derra

Beans, beans, the musical fruit. The more you eat, the more you toot! Everyone remembers the childhood rhyme. But is it true? ASU nutritionist Donna Winham tested the theory. --by Melissa Crytzer Fry

If you want to understand how likely doctors are to use information technology, look at how they get paid. --by Carrie Barnett