Do you try to predict who will win a game show? Do you place bets on sports teams? ASU marketing professors say that making predictions about these kinds of events decreases the fun of watching them.--by Carrie Barnett

Clear communication is the key to intercultural understanding. Poor translation can result in embarrassment or bigger problems. ASU sociology professor Victor Agadjanian studies HIV/AIDS in Africa. He also speaks 8 languages. --by Sheilah Britton

As consumer electronics such as MP3 players and digital cameras shrink, the need to put more memory in a smaller space grows. Traditional electronics begin to break down at the nanoscale, or molecular level. Researchers at ASU are working to overcome these limitations using nanoionics, a technique for moving ions around on a chip. --by Nicholas Gerbis

New research from the Deep Time Drilling Project indicates that traces of oxygen appeared in Earth’s atmosphere earlier than previously thought. The discovery places the traces at 50 to 100 million years before the “Great Oxidation Event.” --by Carol Hughes

Imagine that an antenna has a kind of eyesight. Engineers and scientists are trying to better focus that eyesight in certain directions. They want to extend its reach over various distances without disturbance or interference from things they don’t want the antenna to “see.”--by Joe Kullman

This image of the fungus Allomyces macrogynus glows with the colors of fluorescent dyes used to stain tissue samples for easier viewing. The image is part of a collection created by ASU cell biologist Robert Roberson. The collection has appeared in multiple galleries throughout the Phoenix area.

A new ASU nutrition study has shown that eating a half-cup of pinto beans per day resulted in an 8 percent average drop in total cholesterol and LDL cholesterol. --by Christine Lambrakis

Advances in microscopy and bioimaging have paved the way for advances in everything from medicine to computers. But the images seen through a microscope’s lens are more than just useful. Often, they are quite beautiful. These days, they are also advancing art.--by Diane Boudreau

The discovery of a dozen 3-foot-tall "hobbit" skeletons in Indonesia generated heated debate among anthropologists. Do the fossils reveal a new species of early human, or were they simply modern humans with a shared genetic defect? The answers may lie in their wrist bones. Matt Tocheri is using 3D imaging technology to find out.--by Nicholas Gerbis

The aye-aye is a rare and bizarre-looking primate, native to Madagascar. Its large eyes are a puzzle to biologists. Why does a nocturnal creature have the ability to see colors? Researchers at ASU are studying this endangered species in the hopes of learning more about the evolution of color vision. --by Joe Caspermeyer